It’s Tough at the Top...and the Bottom
The world is going through really tough times, what with the financial collapse of Greece and a few more countries to follow. Confidence in the global economy is at its lowest ever and leading economists predict that another global crash is not only possible, but imminent.
In times like these, the advertising and marketing industry is usually first in the firing line with production budgets either being slashed, or frozen completely. Street Smart has noticed a substantial increase in clients looking for smarter creative ideas, or getting the maximum mileage for their money. More and more clients across the spectrum, from ‘top to bottom’, are stating ‘I’ve got X amount in my budget, what can Street Smart deliver for that?’ – instead of the usual request for an award-winning concept with a matching budget.
Because of our expertise in the industry, we are fully equipped to work within the available budget by cutting back on production costs, thereby putting more money into exposure.
